Global Management and Leadership Essay Example | Topics and Well Written Essays - 750 words

Global Management and Leadership - Essay standardThere are various functional departments such as finance, operations, Human Resources, Wholesale, Direct Sales, Information Technology, Marketing, Merchandise, Property, Sales, fork up Chain and Design. The heads of all these departments report to the CEO. The CEO along with other directors forms the board of directors which takes crucial organizational decisions. such an organizational structure suits a company like pumpkin Patch whose lines of business are preferably few. This organizational structure enables appropriate designation of responsibilities (Organizational Chart pumpkin vine place, 2010). pumpkin vine patch has been following an obstreperous growth strategy which is not constrained by geographical boundaries. The company has retail stores in 4 countries as well as wholesale association in 16 countries. 80% of companys r fifty-fiftyues come from outside New Zealand. The company is listed on the New Zealand stock e xchange and has more than cc stores worldwide. It has strong financial statements and cash flows. A large part of the companys sales comes by dint of online sales. This indicates its adaptability to modern technologies, tastes and lifestyles. 2. Weaknesses As Pumpkin Patch grows, relying on a simple organizational structure as present could be risky. There would be a need to include structural components based on geography and lines of business. For example, there could be geographical heads for 4 prime geographical regions the company caters to (Organizational Chart Pumpkin patch, 2010). Pumpkin Patchs turnover is still a fraction of the pass off retailers in linked States and has a long way to go in spite of its recent scalability. 3. Opportunities Pumpkin Patch has a number of opportunities in all 3 gets of sales it uses i.e. Retail, Wholesale and Direct (Internet). In retail segment, the company has been relying solely on margins rather than volumes. Pumpkin Patch needs to s cale up even faster to gain a signifi skunkt market share in the crowded U.S. market. For this, the company can make use of franchise model. In the wholesale segment, the company needs to have strategic collaborations with top multi-brand retail chains such as Spencers and Wal-mart. Internet market is the best opportunity Pumpkin Patch can make use of. This is a relatively new sales channel and Pumpkin already has a significant presence there. It has not been exploited to its potential by competitors. This should be tempered as a priority. The aim should be to generate at least half of the sales from this channel in coming years (Pumpkin patch Limited, 2007). 4. Threats Pumpkin has a significant mind space among the customers. However, U.S. childrens clothing market is highly crowded. There are well known reputed brands such as Gap, Next, Mango, Zara, Billabong, Gymboore and others (Pumpkin patch Limited, 2007). Scaling up in wake of this intense competition would be a difficult la bor and involve marketing and infrastructure spends. With huge store opening costs, the company may not be able to realize economies of scale with small stores. References Organizational Chart Pumpkin patch. (2010). Retrieved online January 18, 2012 from Pumpkin patch Limited. (2007). Macquarie Securities data Related Information from PART 2 Relevance of Core Competencies Core competency is the unique capacitance of a firm that cannot be easily imitated and provides it a unique competitive edge. Core competencies