Business Plan Essay

We all admit that on that point are already many kinds of redolence that is beingproduced by divergent local performrs. Now days, many consumers are becoming conscious on how they smell and they are very choosy of the kind of fragrance that they steal and use at a very reasonable price.This kind of fragrancy is made from unhomogeneous oils that is blended to come up an enchanted perfume that all form will surely love.The plan in place up this business started, when the proponent compose of the 4 girls of Lumabas-Sibbaluca Family who love to crusade various perfume scents and they are very fond of using colognes. They cannot go come on of their house without spraying cologne so they decided to charge up a business which is close to their heart and that is manufacturing perfume.Brief exposition of the ProjectThe SCENT of the ORIENT is a smart set that manufactures perfume which is extracted from various flowers that can be found in our country. This product is chemicall y prove to be hypo-allergenic so that it can be used by every Philippine and even those who are sensitive to some chemicals. The proponents decide to manufacture this product because every Filipino specially women who love to prepare perfume whenever they go out or even at home to aspect fresh and fragrant all day.MissionThe company is drive by its mission by providing competitive, low cost, hypo-allergenic, good quality perfumery products to every Filipino who wanted to check a positive effect to everyone they will beleaguer by their capturing scent. ObjectivesThe company aims to expand its market not tho in the country but separate parts of the world. The company wanted to bear on their product internationally to prove the ingenuity and talent of every Filipino.The company also aims to give jobs to Filipino to be able to help in the unemployment problem of the country. Brief Profile of the EntrepreneurThe Scent of the Orient is a corporation owned by Maria Rosela Aznar, M aureen Marie Doctora, Mary Rose De Leon and Cleta Sibbaluca. The eldest daugther Ms. Rosela Aznar, is a trainor on Perfume making which had initiated to putup the corporation. The other owners would like to have an additional source of income which will eventually be the major source of income on the success of the business. Projects Contributions to the rescueThe Scent of the Orient deals how the corporation can help uplift the delivery of the country by providing income generating activities that will increase number employment as well as the contribution it will do to the government.SECTION 1MARKETING PLAN1.1Description of the ProductSince the beginning of recorded history, humans have attempted to mask or enhance their own odor by using perfume, which emulates natures pleasant smells.Many natural and artificial materials have been used to make perfume to apply to the skin and clothing, to put in cleaners and cosmetics, or to scent the air. Because of differences in body chem istry, temperature, and body odors, no perfume will smell exactly the same on any two people.Natural ingredients flowers, grasses, spices, fruit, wood, roots, resins, balsams, leaves, gums, and animal secretions as well as resources like alcohol, petrochemicals, coal, and coal tars are used in the manufacture of perfumes. roughly plants, such as lily of the valley, do not produce oils naturally. In fact, only about 2,000 of the 250,000 known flowering plant species contain these essential oils.Therefore, man-made chemicals must be used to re-create the smells of non-oily substances. Synthetics also create schoolmaster scents not found in nature From the name of the product, the consumers will know that this perfume that acquire sweet and mild scent that is very attractive to the nose.The product label has been design in a creative logo and that is a beautiful sensuous ans care free resilient young lady. This product which is one kind of perfume, is basically made by the propone nt as perfumes that can be used even in day cadence and that it scent last for a long time even if you sweat due to strenuous activities like working out in a gym, doing households chores or just do malling with your friends. 1.2Comparison of the Product with Its Competitors