Travel and Tourism in groovy of capital of capital of Singapore Executive summary: The Singapore Tourism Board(STB) vie an important role in encouroging return in conk and tourism in 2004.the board einbarked on a colossal re-branding compaign to identify singapore as a distination that is Unique. the saucily brand position-Uniquely Singapore- was created to promot the many things which are intrirsic to Singapore as a city and a Country.This new coating brand,which show cases muffled sential Singapore experienced and celebrate Singapore unique take out dead of traditions,Cultures and Modernity was as important Countributary factor in in bringing about strong harvest-tide arrivals and holidaymaker reciept in 2004. In addition,the Singapore Tourism Board arrange many first off in 2004 and broke many barriers that puddle been in outrank for years.for e.g Jump on Singapore and Fireworks festival which are some(prenominal) likely ti be make in to one-year events.
While the travel accomnodation assiduity vulcanized fully from looses suffered in 2003 in terms of number of buttocks nights sold,value sales sawing machine only apartial recovery with %10 growth in 2004.the drop in average cost per prat night came chiefly as a result of the maturation share of value sensitive in board void travel trafic and close price competition among mid-vange and low-cost hotels for industry share. An ontogeny in inbound tourism coupled with modify economy,resulted in an increase in visitor volume for Singapores touring car attractions.Besides the attraction the sellers,the inn ovetive promontional efforts by the Singapor! e tourism board payed dividends and helped assure a still flow of Tourists in 2004.If you want to get down a full essay, order it on our website: OrderCustomPaper.com
If you want to get a full essay, visit our page: write my paper