International Marketing

International selling1 ) Nature and Extent to Which Marks and Spencer s Activities are InternationalMarks and Spencer is a selling organization which deals in clothing foods and home increase and decor products . The corporation is one of the main components of the UK retail assiduity and has operations around 30 countries with headquarter based in heavy(p) of the United Kingdom . The main focus and the target hearing for the retailer is the UK securities industry place . The flagship store for the retail demon is located in capital of the United Kingdom come up the Marble Arch . Marks and Spencer operates franchises as hale as flagship stores which 450 in number in the United Kingdome . still the juvenile trend for Marks and Spencer has been that the company has either franchised its transnational operations or clos ed its worldwide operation in the orbicular grocery store The company recorded r level(p)ues of ?7 ,797 .7 cardinal during the pecuniary year ended March 2006 , an increase of 4 .1 over 2005 . The net profit was ?523 .1 million in pecuniary year 2006 , a decrease of 10 .8 from 2005 (Datamonitor , `Company OverviewMarks and Spencer has been pendant to be a prominent retailer in the UK securities industry due to its marketing and differentiating strategies . This position has been further aided by the firm establishment of the M S brand as a prominent feature in the UK retail scope . The company excessively boast an improved profitability in 2006 . The company also has been acquiring new businesses like ` bare(a) foods to inflate on the products and services being provided by the company2 3 ) The environmental Factors Influencing International Marketing and Their Effects on the Marketing Mixa ) PLEST AnalysisPolitical : The political milieu has a major effect on the world-wide operations of a business . This ! milieu concerns with both the political environment of where the HQ is located and the political environment of the special(prenominal) transnational organization .

The political environment where the HQ is located determines the boilersuit political and reasoned issues the company has to accommodate to . In the outside(a) market , the political influence determines the winner of the company in terms of its reputation in the market . If political incertitude exists in the foreign market consequently the planning and dodging formation for the company can also get adversely effectedLegal : The legal environmen t is very overmuch determined by the political environment . The legal environment basically involves the legal issues and the rules the company has to face and abide by in the international market . These rules could be concerned with the account statement functioning the formation of year end final accounts or even the kind of customer service acceptable in the market . E .g . in Muslim countries the trade of intoxicant is nix and this factor has effected M S retail operations in the Middle EastEconomic : The economic factors affecting the company in the international market more coincide with the fiscal factors . The spirit and period pecuniary reporting gets affected by the financial year and year end rules in the specific international market location The...If you want to get a near essay, order it on our website: OrderCustomPaper.com

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