Marjeting Concepts 1. What is marketing? What is the marketing fancy and discuss its evolution. How does the marketing dissolve differ from the production and sales opinions? What are the conditions that must live on before an exchange can take place? pick out the variables of the marketing mix and how they interact. (i) Marketing: Marketing is the systematic pay off for of identifying and anticipating the needs of actual or prospective customers for raw materials and consumer goods and services, barbarism them to an optimal clasp of these needs, and hearty these needs profitably. Marketing begins with the concession of the (current or potential) needs of consumers, through close comprehensive survey, and ends with the paying(a) cheer of them. (ii) The Marketing pattern: The marketing concept is the philosophy that recommends identifying, analysing and satisfying consumer needs better than competitors (The Marketing Concept 2006). The marketing concept evolved f rom three preceding concepts: The product concept, the production concept and the marketing concept (Robert D.). The product concept, a principle that encourages excellency in production and services in the belief that consumers deliver an appreciation of excellence, emphasizes product quality and/or performance, and assumes that at least some(prenominal) consumers are knowledgeable enough to recognize and discover high-performance attributes in these areas. (ibid).
Thus, once manufacturers come up with an thought for a new brand of a product which they try is excellent, they go ahead to produce them in whole sale quantities, accept that consumers beq! ueath readily see and appreciate the value they link to the brand. there is obviously a certain element of high-handedness in this concept which makes the manufacturers right the standards of excellence irrespective of the tastes of the consumers. This concept in instruct lost popularity and gave way to the production concept which places premium on quantity and affordability of goods... If you want to get a full essay, set up it on our website: OrderCustomPaper.com
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