Burt's Bees

Burts Bees should go mainstream and compete with other face-to-face assistance harvest-tides in the market. Replogle should allow Burts Bees launch new product lines in new personal care categories in devise to compete with the rest of personal care brands. Replogle should do more(prenominal) advertising. though an advertisement campaign did not work in the past, he should hire a go with to help with the creativity. Replogle should also go by the quirky image of Burts Bees for now and have many of its products sit in the shelves adjacent to other congenital personal care competitors. Overview of paper The purpose of this paper is to discuss whether Burts Bees can go mainstream and maintain its traditional strengths. First, I give review the history of Burts Bees and provide background on personal care products. Then I allow for undo the critical issue that Burts Bees faces and the decision that John Replogle, captain operating officer of Burts Bees, needs to ma ke. I will analyze the companys strengths and weaknesses, as well as their strategies. Following this analysis, I will offer my recommendations to Replogle on what the next step should be for the company. At the end, I will repeat the case at once again and briefly ingeminate my recommendations.

Background of Burts Bees Burts Bees gets its name from a withdrawn beekeeper named Burt Shavitz that sold passion from the tailgate of his pick-up truck on the side of a Maine road. It was 1984, and Roxanne Quimby was parkway to work one twenty-four hour period when she spotted him. She immediately sawing machine an opportunit y to expand the business. Shavitz was mercha! ndising honey in gal jars for 12 bucks. Quimby thought of change it in smaller containers to tourists and acquiring more money this way. She lastly took over the business end. She dress them in attractive myopic beehive-shaped jars and added handmade labels. She also started making candles out of beeswax and marketing them in craft fairs in the little towns. This was only their maiden natural product. Quimby found a recipe book of...If you deficiency to get a sound essay, order it on our website: OrderCustomPaper.com

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