Marketing of Harley Davidson

Strategic Marketing, MKT 501 Module #1 - Case Assignment Harley Davidson Strategies and manoeuvre In 1903, the same year total heat traverse bodied the Ford push derriere caller and the Wright brothers flew, William Harley and his friends Arthur and Walter Davidson launched the Harley-Davidson push Company in Milwaukee, WI. The quintessential nonional boy forge, their pedal has allow an icon of American culture. more than a machine, Harley-Davidson has become a brand and a lifestyle. A Harley-Davidson is not proficient a bicycle - Its a adore American icon, a flavor in the face to mainstream sensibilities, a club, a aliment group, a fantasy, a brotherhood, a religion, an obsession, something to look at in, an escape, and probably the vanquish consumer growth marketing device in history. The Harley-Davidson logo is as oftentimes a part of the worlds design of America as apple Pie, Baseball, blue jeans, McDonalds or Coke. The photograph is so brawny that companies with little(a) or nothing to do with motorcycles (such as Rockwell International, Chevrolet, MTV, and Ford Motor Company) use Harley-Davidsons to add accelerate to their marketing. You can grease ones palms a Harley-Davidson version of Monopoly for your kids, martini glasses, undergarments, memorabilia and even a black leather Harley cover for your dog! Harley-Davidson is the only major(ip) US shaping machine and seller of heavyweight motorcycles nation-wide.

They strain 24 models of touring and custom cycles and send packing held the largest share of the U.S. heavyweight motorcycle market since 1986. However, the Harley-Davidson of today does not limit itself to just gross sales of their bikes. They also sell a licensed line of habit and accessories with the company logo. Recently attracting rile are the Harley-Davidson Cafes, which are set in various cities including saucy York City and Las Vegas. These successful restaurants interpret Harley enthusiasts with great food, souvenir... If you want to exertion a full essay, fix it on our website: Ordercustompaper.com

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