Ft Brand Audit

TABLE OF CONTENTS Introduction 1. station Inventory 1.1. rumple Elements 1.2. financial backing Marketing Program 1.3. nock Strategies 1.4. put up Performance 2. Brand Exploratory 2.1. Brand Awareness 2.2. Brand Image 2.3. Brand Positioning 3. Strategic Brand perplexity Recommendations 3.1. New harvest-tide Extensions 3.2. Geographical Expansion 3.3. Strengthening the global connection shutting vermiform appendix A Discounted Cash Flow Calculations Appendix B Results of the Survey Bibliography p. 3 p. 4 p. 4 p. 5 p. 5 p. 6 p. 7 p. 7 p. 8 p. 10 p. 11 p. 11 p. 12 p. 12 p. 12 p. 13 p. 14 p. 18   2   Introduction The Financial times (herein afterward referred to as FT) was accomplished as a association and as a disfigurement in London in 1888. Currently owned by Pearson Plc, the FT stem is unmatched of the world-leading providers of business and financial education across several platforms and channels. With a daily circulation of 362,000 copie s (Financial Times, 2011a), the FT stigma edition is the world plunk for biggest financial newspaper after the Wall Street Journal. The FT is printed in 24 divers(prenominal) locations around the world and has a measure daily readership of 2.1 one thousand thousand people set forth between the print and the digital channels. Its website has 3.

6 meg registered users and 224,000 pay subscribers (Financial Times, 2011a). From a financial point of view, the Group is very healthy. In 2010 it had total revenues of £403 cardinal, with an operating profit of £60 million (margin of 14.8%). Moreover, the troupe has been growing steadily, with a CAGR of 16% ov! er the lastly 5 years (Pearson, 2011), which indicates how good the Group is in managing and leverage its centre of attention sword. As this report will show, one of the break assets of the Group is the FT brand, which benefits from a very high and supreme brand knowledge (Keller, 1993) and is able to charge a probative value premium to its customers. In this sense, it is very important to bring taboo a crucial characteristic of newspaper...If you want to get a full essay, order it on our website: OrderCustomPaper.com

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