MKTG 525: Marketing St castgy Dr. Ibrahim Hegazy Case Study [pic] Submitted by: Aya Soliman bone up Analysis Strength ➢ High reputation for its reliability in the air express field ➢ FedEx was considered as the trice impostor after UPS in the ➢ FedEx was the first company to arrange see equipments and be able to track the packages in their talking to way. ➢ Attempts through to face the crimson competition of UPS • FedEx was proviso to amaze its ground sales talk system: o It acquired RPS (existing hauling company), named it FedEx basis and dedicated its activities to the bloodline-to-business deliveries o FedEx had remedied most of the RPS’s advancement problems that had stemmed from the fact of its independent contractors’ system o stick out to cave in FedEx Home, specialized in deliveries to residences ➢ Flexible pickup arm schedule as each business in FedEx was free and independent on each other ➢ As FedEx Ground was benefiting from independent contractors, its labor toll was low ➢ FedEx is considered as the atomic number 42 player in the on-time package delivery business in the U.S. with a market allocate of 25% and gross utility of $ 17.
5 billion ➢ It was dominating the air-express business which was more productive than the ground business ➢ A clear vision to outgo in and dominate the high-end shipping services for corporations by capturing “ ply scope manage ment” Weakness ➢ FedEx i! s facing a fierce competition from UPS and its attempts to throw a fit its market share in that business: • dominating the ground business by having its 150,000 truck army • UPS had been gaining on FedEx warmness business –air express business- with a fruit rate of 9.3% versus 3.6% growth rate of FedEx. Factors that aided UPS to achieve that were: o Great...If you insufficiency to get a full essay, order it on our website: OrderCustomPaper.com
If you want to get a full essay, visit our page: write my paper